Shibuya Coke Vision
11
The Shift Tokyo, Coca-Cola
2021
The Shift and aircord teams collaborated on the creative direction, technical production, and simulator development for Coca-Cola Japan’s “Shibuya Coke Vision” — a high-impact outdoor advertising campaign displayed atop the QFRONT building, 40 meters above the iconic Shibuya Scramble intersection, crossed by over 2.2 million people each week.
In the summer of 2021, the campaign transformed the space into a refreshing seasonal experience. Using the Q’S EYE displays located just below the rooftop — synchronized across three massive screens — computer-generated animations and immersive soundscapes recreated the sensation of flowing water, evoking the crisp, refreshing feeling of Coca-Cola.
I contributed to the storyboard design and conducted research to support the project’s development.
Client:
The Shift Tokyo, Coca-Cola
year:
2021
My Role:
team:
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