DJ Duel

DJ Duel, presented by Sirius XM, transforms fan engagement at live Raptors Games with an immersive gaming experience. It utilizes state-of-the-art projection systems to bring games directly onto the court. DJ Duel is a multiplayer game designed for brief 2-3 minute sessions during intermissions, encouraging fans to compete and fostering camaraderie and friendly rivalry in the arena. The project aims to boost sign-ups and enhance partner brand recognition by offering an engaging digital experience that captivates fans.

I led the design of DJ Duel for the Toronto Raptors, sponsored by Sirius XM. My responsibilities encompassed establishing game flow, crafting user journeys, and designing mobile UX/UI, projection mapping design, jumbotron animations, and core visual identities, playing a pivotal role in the project's realization.