AXE Fresh Pass

08

Toronto Raptors x AXE

2023

Toronto Raptors and its partner AXE have collaborated to do a "AXE Fresh Pass" giveaway event. My role was to design social media posts and videos for the event. This exclusive pass featured tickets to Toronto Raptors games and offered VIP experiences during the games. The designed content was showcased on Instagram, Twitter and at the in-person event, held outdoors near the Scotiabank Arena.

Client:

Toronto Raptors x AXE

year:

2023

My Role:

Design Lead

Design Lead

team:

Creative Manager: Nic Bradford

Creative Manager: Nic Bradford

Design Lead: Mika Hirata

Design Lead: Mika Hirata

Project Manager: Eric Dickinson

Project Manager: Eric Dickinson

©2025 Mika Hirata

©2025 Mika Hirata

©2025 Mika Hirata