What's In The Box

Designed and modelled interactive web experience for Toronto FC x DHL to enhance fan digital experiences.

Users can enter the contest through a QR code on the BMO Field digital signage, social media posts, or the Toronto FC app. After landing on the contest page, they will be prompted to open the TFC app. Once on the page, users can tap on the box to view clues and guess what’s inside. Fans who guess correctly will have a chance to win a prize.

We engaged over 2,000 users both digitally and physically by revealing the answer at BMO Field on the final day of the campaign. The dwell time exceeded that of other enter-to-win campaigns, and DHL was able to extend this campaign into the 2024 season.