Tug Of War

Presented by PlayStation®, Tug of War revolutionizes fan engagement during live Toronto Maple Leafs Games with an immersive gaming experience. Utilizing cutting-edge projection systems, the game brings the excitement directly onto the rink. Designed as a multiplayer experience for quick 2-3 minute sessions during intermissions, Tug of War encourages fans to compete, fostering camaraderie and friendly rivalry within the arena. The project aims to elevate sign-ups and amplify partner brand recognition by delivering a captivating digital experience for fans.

My role involved conceptualizing game flow, shaping user journeys, and crafting mobile UX/UI designs, projection mapping visuals, jumbotron animations, and core visual identities. I played a pivotal role in bringing the project to fruition.