WHAT'S
IN THE BOX?
WHAT'S
IN THE BOX?
Interactive web experience for DHL and Toronto FC for 2023/2024 Seasons
Interactive web experience for DHL and Toronto FC for 2023/2024 Seasons
Read More ↓
(My Role)
Designed and modelled interactive web experience for Toronto FC x DHL to enhance fan digital experiences.
Designed and modelled interactive web experience for Toronto FC x DHL to enhance fan digital experiences.
CLIENT
Toronto FC (MLSE), DHL
YEAR
2023,2024
ROLE
3D / Web Designer
(Target KPI)
High unique user engagement and long dwell time
Engage the users with the interactive website and create a media buzz through the physical event and social posts.
Our aim was to elevate the enter to win campaign experience through interactive 3D model that gives clues to the fans to answer the quiz. Our goal was to have a high unique engagement rate the our site and a high sign up rates.
(User Flow]
Users can enter the contest through a QR code on the BMO Field digital signage, social media posts, or the Toronto FC app. After landing on the contest page, they will be prompted to open the TFC app. Once on the page, users can tap on the box to view clues and guess what’s inside. Fans who guess correctly will win a prize.
Users can enter the contest through a QR code on the BMO Field digital signage, social media posts, or the Toronto FC app. After landing on the contest page, they will be prompted to open the TFC app. Once on the page, users can tap on the box to view clues and guess what’s inside. Fans who guess correctly will win a prize.
(Target KPI)
High unique user engagement and long dwell time
Engage the users with the interactive website and create a media buzz through the physical event and social posts.
Our aim was to elevate the enter to win campaign experience through interactive 3D model that gives clues to the fans to answer the quiz. Our goal was to have a high unique engagement rate the our site and a high sign up rates.
(Key Challenges)
File size and page load time
File size and page load time
Creating the web interactive 3D model using Spline was our first time attempt. Figuring out the technical difficulties such as the files size and the loading time of the page was a challenge for us. Moreover figuring out how to make the file size as small as possible while maintaining the quality of the model was a challenge. Reducing the polygons significantly decreased the file size, allowing us to achieve an ideal load time.
Creating the web interactive 3D model using Spline was our first time attempt. Figuring out the technical difficulties such as the files size and the loading time of the page was a challenge for us. Moreover figuring out how to make the file size as small as possible while maintaining the quality of the model was a challenge. Reducing the polygons significantly decreased the file size, allowing us to achieve an ideal load time.
(Result)
We engaged over 2,000 users both digitally and physically by revealing the answer at BMO Field on the final day. The dwell time exceeded that of other enter-to-win campaigns, and DHL was able to extend this campaign into the 2024 season.
We engaged over 2,000 users both digitally and physically by revealing the answer at BMO Field on the final day. The dwell time exceeded that of other enter-to-win campaigns, and DHL was able to extend this campaign into the 2024 season.
Next Work
Next Work
WHAT'S IN THE BOX?
Designed interactive web experience for DHL and Toronto FC for 2023/2024 Seasons
Read More ↓
(My Role)
Designed and modelled interactive web experience for Toronto FC x DHL to enhance fan digital experiences.
CLIENT
Toronto FC (MLSE), DHL
YEAR
2023,2024
ROLE
3D / Web Designer
(Key Challenges)
File size and page load time
Creating the web interactive 3D model using Spline was our first time attempt. Figuring out the technical difficulties such as the files size and the loading time of the page was a challenge for us. Moreover figuring out how to make the file size as small as possible while maintaining the quality of the model was a challenge. Reducing the polygons significantly decreased the file size, allowing us to achieve an ideal load time.
(Target KPI)
High unique user engagement and long dwell time
Engage the users with the interactive website and create a media buzz through the physical event and social posts.
Our aim was to elevate the enter to win campaign experience through interactive 3D model that gives clues to the fans to answer the quiz. Our goal was to have a high unique engagement rate the our site and a high sign up rates.
(User Flow)
Users can enter the contest through a QR code on the BMO Field digital signage, social media posts, or the Toronto FC app. After landing on the contest page, they will be prompted to open the TFC app. Once on the page, users can tap on the box to view clues and guess what’s inside. Fans who guess correctly will win a prize.
