Borough Ballers
Borough Ballers
Mobile game for Toronto Raptors and OLG to increase the fan engagements thorough Raptors App
Mobile game for Toronto Raptors and OLG to increase the fan engagements thorough Raptors App
Read More ↓
(My Role)
I owned the game design and UX/UI development for Borough Ballers, a game sponsored by the Toronto Raptors and OLG, aimed at enriching the digital experience within the Raptors app.
I owned the game design and UX/UI development for Borough Ballers, a game sponsored by the Toronto Raptors and OLG, aimed at enriching the digital experience within the Raptors app.
CLIENT
Toronto Raptors (MLSE), OLG
YEAR
2022
ROLE
Game Designer
[Goal Of The Project)
(Goal Of The Project)
Create an awareness of the local basketball organizations through a gaming experience
Create an awareness of the local basketball organizations through a gaming experience
Toronto Raptors and OLG celebrated six local organizations representing Toronto's six boroughs -Etobicoke, Old York, York, North York, East York and Scarborough. Borough Ballers stands out as a unique game where players choose a region from these six boroughs, and their performance directly correlates with the donation amount contributed by OLG. Our primary goal was to raise awareness of the vibrant local basketball culture while simultaneously giving back to the community through charitable OLG donations.
Toronto Raptors and OLG celebrated six local organizations representing Toronto's six boroughs -Etobicoke, Old York, York, North York, East York and Scarborough. Borough Ballers stands out as a unique game where players choose a region from these six boroughs, and their performance directly correlates with the donation amount contributed by OLG. Our primary goal was to raise awareness of the vibrant local basketball culture while simultaneously giving back to the community through charitable OLG donations.
(Target Audience)
The target demographic encompasses local Toronto Raptors fans who have a strong connection to the Raptors, as well as local basketball leagues. Additionally, it primarily includes fans of the Raptors who are passionate about basketball and have the Raptors app on their phone. In order to target a wide range of ages, we made the gameplay fairly simple and easy to understand so that the target audience would not only consist of gamers.
The target demographic encompasses local Toronto Raptors fans who have a strong connection to the Raptors, as well as local basketball leagues. Additionally, it primarily includes fans of the Raptors who are passionate about basketball and have the Raptors app on their phone. In order to target a wide range of ages, we made the gameplay fairly simple and easy to understand so that the target audience would not only consist of gamers.
(Design Exploration)
Initially, our concept centred around using colorful 2D vector-style art to maintain the traditional game style we had been developing. However, after several iterations, we came to the realization that the photo-realistic black and white aesthetic aligned more seamlessly with the visual identity. This shift in approach enhanced the overall coherence and appeal of the game, ensuring it resonated effectively with the visual identity.
Initially, our concept centred around using colorful 2D vector-style art to maintain the traditional game style we had been developing. However, after several iterations, we came to the realization that the photo-realistic black and white aesthetic aligned more seamlessly with the visual identity. This shift in approach enhanced the overall coherence and appeal of the game, ensuring it resonated effectively with the visual identity.
(Key Challenges)
Integration of donation tracker
Integration of donation tracker
Players selected the borough they represented and aimed to score as many shots as possible within the time limit, with OLG and the Raptors committing to donate $0.50 per shot made. Integrating the donation tracker proved challenging due to the need for separate trackers for each borough. To address this, we opted to showcase each borough's donation tracker using its respective icon and designated background.
Players selected the borough they represented and aimed to score as many shots as possible within the time limit, with OLG and the Raptors committing to donate $0.50 per shot made. Integrating the donation tracker proved challenging due to the need for separate trackers for each borough. To address this, we opted to showcase each borough's donation tracker using its respective icon and designated background.
(Final Design)
The photorealistic black and white aesthetic perfectly complemented the visual identity, seamlessly aligning with the vintage theme associated with the Raptors toolkit. Utilizing scrapped paper for game assets further integrated with this theme, enhancing the overall nostalgic appeal. Each borough showcased a distinct basketball court and background, adding a personalized touch to the design.
The incorporation of a donation tracker directly into the game provided real-time visibility of donation amounts, fostering transparency and engagement among fans. Players selected the borough they represented and aimed to score as many baskets as possible within the time limit, with OLG and the Raptors committing to donate $0.50 per shot made, incentivizing participation and supporting the community cause.
The photorealistic black and white aesthetic perfectly complemented the visual identity, seamlessly aligning with the vintage theme associated with the Raptors toolkit. Utilizing scrapped paper for game assets further integrated with this theme, enhancing the overall nostalgic appeal. Each borough showcased a distinct basketball court and background, adding a personalized touch to the design.
The incorporation of a donation tracker directly into the game provided real-time visibility of donation amounts, fostering transparency and engagement among fans. Players selected the borough they represented and aimed to score as many baskets as possible within the time limit, with OLG and the Raptors committing to donate $0.50 per shot made, incentivizing participation and supporting the community cause.
(Result)
Total of 24,070 shots made and $10,632 donated
Total of 24,070 shots made and $10,632 donated
Total of 24,070 shots were made and $10,632 were donated to the six local organizations by OLG. The photo-realistic, scrapbook-style aesthetic lent a unique charm to the game, distinguishing it from others. Leveraging this distinct aesthetic, we successfully re-skinned the game for two additional projects with OLG in 2023-2024, contributing to a resounding success throughout the campaign.
Total of 24,070 shots were made and $10,632 were donated to the six local organizations by OLG. The photo-realistic, scrapbook-style aesthetic lent a unique charm to the game, distinguishing it from others. Leveraging this distinct aesthetic, we successfully re-skinned the game for two additional projects with OLG in 2023-2024, contributing to a resounding success throughout the campaign.
Next Work
Next Work
Borough Ballers
Mobile game for Toronto Raptors and OLG to increase the fan engagements thorough Raptors App
Read More ↓
(My Role)
I owned the game design and UX/UI development for Borough Ballers, a game sponsored by the Toronto Raptors and OLG, aimed at enriching the digital experience within the Raptors app.
[Play Borough Ballers]
CLIENT
Toronto Raptors (MLSE),
OLG
YEAR
2022
ROLE
Game Designer
(Goal Of The Project)
Create an awareness of the local basketball organizations through a gaming experience
Toronto Raptors and OLG celebrated six local organizations representing Toronto's six boroughs -Etobicoke, Old York, York, North York, East York and Scarborough. Borough Ballers stands out as a unique game where players choose a region from these six boroughs, and their performance directly correlates with the donation amount contributed by OLG. Our primary goal was to raise awareness of the vibrant local basketball culture while simultaneously giving back to the community through charitable OLG donations.
(Target Audience)
The target demographic encompasses local Toronto Raptors fans who have a strong connection to the Raptors, as well as local basketball leagues. Additionally, it primarily includes fans of the Raptors who are passionate about basketball and have the Raptors app on their phone. In order to target a wide range of ages, we made the gameplay fairly simple and easy to understand so that the target audience would not only consist of gamers.
(Final Design)
The photorealistic black and white aesthetic perfectly complemented the visual identity, seamlessly aligning with the vintage theme associated with the Raptors toolkit. Utilizing scrapped paper for game assets further integrated with this theme, enhancing the overall nostalgic appeal. Each borough showcased a distinct basketball court and background, adding a personalized touch to the design.
The incorporation of a donation tracker directly into the game provided real-time visibility of donation amounts, fostering transparency and engagement among fans. Players selected the borough they represented and aimed to score as many baskets as possible within the time limit, with OLG and the Raptors committing to donate $0.50 per shot made, incentivizing participation and supporting the community cause.
(Key Challenges)
Integration of donation tracker
Players selected the borough they represented and aimed to score as many shots as possible within the time limit, with OLG and the Raptors committing to donate $0.50 per shot made. Integrating the donation tracker proved challenging due to the need for separate trackers for each borough. To address this, we opted to showcase each borough's donation tracker using its respective icon and designated background.
(Design Exploration)
Initially, our concept centred around using colorful 2D vector-style art to maintain the traditional game style we had been developing. However, after several iterations, we came to the realization that the photo-realistic black and white aesthetic aligned more seamlessly with the visual identity. This shift in approach enhanced the overall coherence and appeal of the game, ensuring it resonated effectively with the visual identity.